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Testimonial video from patients with Scleroderma.

 

Dr. Jean-Luc Senécal’s presentation entitled: Scleroderma Research: From patients to the lab and back, delivered at the 17th Annual National Scleroderma Conference in Montreal on September 17, 2016.

 

 

Dr. Steeve Provencher’s presentation entitled: Systemic sclerosis-associated pulmonary arterial hypertension (PAHT), delivered at the 17th Annual National Scleroderma Conference in Montreal on September 17, 2016.

 

 

Dr. Éric Rich’s presentation entitled: Scleroderma Research: Hematopoietic stem cell transplantation (HSCT) for systemic sclerosis, delivered at the 17th Annual National Scleroderma Conference in Montreal on September 17, 2016.

 

A “disease that mummifies” is the term used by the medical community to describe Scleroderma, a terrible, incurable and neglected disease. The advertising campaign concept revolves around the continued sense of being enclosed or confined (as in a sarcophagus) felt by those who have fallen prey to the disease. The media campaign designed by lg2 will unfold over the coming weeks on television, radio and display advertising.

Please click here to view the30-secondTV spot.